MARKETING PLAN PORTAL LUX

December 1

2009
Marketing Strategy

We want to become the dominant player in luxury internet marketing offering unequivocal excellence in all aspects of our company by means of our constant technological innovation, market knowledge and our integrity.

MARKETING PLAN

2009

Marketing Strategy

Introduction

"Why do they buy?" is the most enduring question in business. And although its frequently studied there is no definitive answer. So we can never get our fill of insights, ideas and tactics. I was particularly struck by the finding that most marketers are not effectively leveraging online assets to their best potential and that often times the online strategies are disconnected from …ver más…

26 York Street London W1U 6PZ U.K.

MARKETING PLAN
12.3.3. Pay-Per-Action 12.4. Versus the End-User 12.4.1. e-Marketing 12.4.2. Introduction Letter 12.4.3. Push Digital Marketing Technologies 12.4.4. Broadcasting 12.4.5. Trade Shows & Fairs 12.5. Sales Force Requirements 12.6. Sales Promotion 12.7. Public Relations 12.8. Viral Marketing

2009
45 46 46 46 46 46 47 61 62 62 62 63 63 63 64 64 65 65 68 68 68 68 68 69 69 69 70 70 71

13. MARKETING STRATEGY - DISTRIBUTION 13.1. Geographical Coverage 13.2. Electronic Distribution 14. IMPLEMENTATION 14.1. Month-By-Month Agenda 14.2. Critical Path Analysis (CPA) 14.3. Contingencies (Worst-Case-Scenario-Plan) 15. FINANCIAL SUMMARY 15.1. Assumptions 15.2. Pro-Forma Monthly Income Statement 15.3. Marketing Budgeting 16. SCENARIOS 16.1. Prediction Of Future Scenarios 16.2. Plan Of Action For Each Scenario 17. APPENDIX 17.1. Pictures And Specifications Of The Product Portal Lux 17.2. Results From Research Already Completed 17.3. Endnotes

5
PORTAL LUX Ltd. 26 York Street London W1U 6PZ U.K.

Figure 4

Figure 3

Figure 2

MARKETING PLAN
1. EXECUTIVE SUMMARY

2009

Who are we? PORTAL LUX is incorporated as a limited liability company, officially headquartered in London, de facto constituted in Portugal, and considered an upscale full-service Website - services and goods exclusively and solely considering the luxury market. PORTAL LUX