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3 simple ways to step up your mobile app revenue (Presentación PowerPoint)




Enviado por Sush Padhye



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    Worried about the lack of returns on your app? • Ask
    yourself: Have you utilized the available resources to your app?
    • If the answer is yes, then question yourself whether you
    have used them judiciously • The answer is NO! • Here
    are some ways you can overturn the deficit without spending
    anymore money:

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    1. Optimize Revenue Hotspots Photo by IGN

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    So, what are Hotspots? • Hotspots are the instances during
    the usage of an app when the excitement level of a user is at its
    peak • So, how is it even going to help me generate revenue,
    leave aside making profit? • At Hotspots, users are most
    vulnerable to going in the direction in which they are pointed
    • That means you can influence their decisions!

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    But, How Can I Make Hotspots To Work For Me? • This is the
    critical part • Have your Hotspots at the end of a stage or
    between critical moments in a game app • Insert in-app
    purchases around those spots • Give users a choice: If they
    fail to cross a hurdle, allow them to proceed further by making a
    payment

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    Alas, I don’t have a Game App. I Can’t Take Benefit
    of Hotpots. • In that case, don’t worry! • You
    can do things similar to Hotspots in any damn app! • For
    example, take a Book Reader app • Allow the user access to
    Introduction, and some pages of a novel • When the momentum
    starts to pick up somewhere around 15th page, insert an in-app
    purchase which provide access to the rest of the pages

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    2. Gamify Your App Photo by BigDoor

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    Remove The Dullness, And Add Virtual Value To Your App •
    Even if an app is excellent, users get bored when they have
    nothing to look forward to • Don’t let that happen!
    • Offer the users something in return for everything they do
    on the app • Purpose is to make them feel that their
    accomplishments are valued!

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    So, How Do I Do The Gamification? • Reward the users with
    badges, coins, jars, diamonds, gold bars, medals, bracelets,
    pendants or even cold hard cash • Allow the users to redeem
    these rewards for some inbuilt feature in the app • For
    example, a Registry Cleaner app might offer standard cleaning
    option • The rewards received from using that service might
    help a user unlock custom cleaning option

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    Great, I can tweak these ideas to fit my app and generate decent
    revenue from it. But, these ideas work if only my app has already
    been downloaded! What If My App Has Not Been Downloaded Yet? How
    Do I Market An Unknown App Without Spending Anymore On It?

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    3. Publish Your App Guide Online Photo by Hawaii.edu

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    How Can A User Guide For My App Be Of Any Help in Marketing?
    • A user guide/online support itself acts as an app’s
    marketing vehicle • It helps you reach out to new users who
    might have not seen the app • A mention on a app discovery
    site is bound to catch eyes of users and pique curiosity in them
    • This way, you are getting a chance of putting out your app
    in front of new users

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    However, Remember An Important Thing Here • With hundreds
    and thousands of user guides online, you have to differentiate
    yourself • Include offers like ‘Free Demo of Paid App
    on Download of User Guide’ or ‘Free ___ Feature
    Within The App On Download Of User Guide’ • Along with
    having such offers, make your app user guide free for public
    access • This will lead to better publicity than any other
    free advertisement

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    Conclusion • It doesn’t take a world-class app to make
    it a money-making machine • Simple apps like Flappy Bird
    have done it in the past • A tweak here and there and
    you’re good to go • Your sole goal should be to make
    your app addictive and irresistible for the app •
    That’s what users look for in an app!

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