Worried about the lack of returns on your app? • Ask
yourself: Have you utilized the available resources to your app?
• If the answer is yes, then question yourself whether you
have used them judiciously • The answer is NO! • Here
are some ways you can overturn the deficit without spending
anymore money:
1. Optimize Revenue Hotspots Photo by IGN
So, what are Hotspots? • Hotspots are the instances during
the usage of an app when the excitement level of a user is at its
peak • So, how is it even going to help me generate revenue,
leave aside making profit? • At Hotspots, users are most
vulnerable to going in the direction in which they are pointed
• That means you can influence their decisions!
But, How Can I Make Hotspots To Work For Me? • This is the
critical part • Have your Hotspots at the end of a stage or
between critical moments in a game app • Insert in-app
purchases around those spots • Give users a choice: If they
fail to cross a hurdle, allow them to proceed further by making a
payment
Alas, I don’t have a Game App. I Can’t Take Benefit
of Hotpots. • In that case, don’t worry! • You
can do things similar to Hotspots in any damn app! • For
example, take a Book Reader app • Allow the user access to
Introduction, and some pages of a novel • When the momentum
starts to pick up somewhere around 15th page, insert an in-app
purchase which provide access to the rest of the pages
2. Gamify Your App Photo by BigDoor
Remove The Dullness, And Add Virtual Value To Your App •
Even if an app is excellent, users get bored when they have
nothing to look forward to • Don’t let that happen!
• Offer the users something in return for everything they do
on the app • Purpose is to make them feel that their
accomplishments are valued!
So, How Do I Do The Gamification? • Reward the users with
badges, coins, jars, diamonds, gold bars, medals, bracelets,
pendants or even cold hard cash • Allow the users to redeem
these rewards for some inbuilt feature in the app • For
example, a Registry Cleaner app might offer standard cleaning
option • The rewards received from using that service might
help a user unlock custom cleaning option
Great, I can tweak these ideas to fit my app and generate decent
revenue from it. But, these ideas work if only my app has already
been downloaded! What If My App Has Not Been Downloaded Yet? How
Do I Market An Unknown App Without Spending Anymore On It?
3. Publish Your App Guide Online Photo by Hawaii.edu
How Can A User Guide For My App Be Of Any Help in Marketing?
• A user guide/online support itself acts as an app’s
marketing vehicle • It helps you reach out to new users who
might have not seen the app • A mention on a app discovery
site is bound to catch eyes of users and pique curiosity in them
• This way, you are getting a chance of putting out your app
in front of new users
However, Remember An Important Thing Here • With hundreds
and thousands of user guides online, you have to differentiate
yourself • Include offers like ‘Free Demo of Paid App
on Download of User Guide’ or ‘Free ___ Feature
Within The App On Download Of User Guide’ • Along with
having such offers, make your app user guide free for public
access • This will lead to better publicity than any other
free advertisement
Conclusion • It doesn’t take a world-class app to make
it a money-making machine • Simple apps like Flappy Bird
have done it in the past • A tweak here and there and
you’re good to go • Your sole goal should be to make
your app addictive and irresistible for the app •
That’s what users look for in an app!