Competencia comunicativa

769 palabras 4 páginas
August-December
2010
Acupuncture
ITESM Campus Toluca
Ana Elena Espinosa Juárez 1100061
Saúl Hiram Elizondo Ochoa 1051456
José Ricardo Elizondo Ochoa 1050079
Yair Montiel Yáñez 1050958
Marco Antonio Alcántara Monroy 1051027
Advanced Marketing Seminar
08
Otoño

Index 1.-Executive Summary 3 2.-Situational Analysis 4 2.1 Market tendency 4 2.2 Potential Market 5 2.3 Market potencial 5 2.4 Sales Potential 6 2.5 Product 7 2.6 Place 7 2.7 Suppliers 8 2.8 Enterprises 10 2-9 Macro enviroment 11 2.9.1 Natural Resources 11 2.9.2 Demography 11 2.9.3 Political Aspects 12 2.9.4 Economical Aspects 13 2.9.5 Legal Aspects 13
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The main factor for the success of the marketing plan is the orientation to the customer, which is possible through the identification of the key success factors for the clients; in other words, we can achieve the purposes presented from the differentiation from all the competitors, possible through the continuous training of the employees and the improvement of the dynamic in the service.
What we are going to do is develop a marketing plan to identify the key success factors that are needed to provide the ideal acupuncture service and we’ll be able to evaluate the factibility of the implementation of actions that would allow us to fulfill the needs of our potencial market.
The resources we’ll need are: * First year: $7’635,400 * Second Year: $9’857,600 * Third year: $11’012,300
As well as a software that would allow the implementation of a CRM to develop a market focussed service.
The investment of every year will be revenewed the same year with an EBIT of $1’800,000 for the first two years.
After analizing the income state of the last 3 years we realizad that the Project forecasts a clear success starting on the third year with an EBIT of: $2’972,400.
CONCLUSION: the Project seems to be a profitable Business oportunity.

2.-Situational Analysis

2.1 Market tendency
Alternative medicine services in the state had a potential growth over the last ten years in the country.

2003 | 2004 | 2005 | 2006 | 2007 | 2008 |

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