Proyecto de un aperitivo en torino
2. MARKETING AREA 4 2.1. DEFINITION OF PRODUCT / SERVICE 4 2.2. DEFINITION OF BUSINESS 4 2.3. MARKET DEFINITION 4 2.4. COMPETITIVE ANALYSIS 5 2.4.1. COMPETITORS 6 2.4.2. COMPETITORS DESCRIPTION 6 188.8.131.52. OTHER APERITIVO BUSINESS 6 184.108.40.206.1. STRONGNESSES 6 220.127.116.11.2. WEAKNESSES 6 18.104.22.168.3. MAIN DIFFERENCE COMPARED TO “APERITIZER” 6 22.214.171.124. CHINESE RESTAURANT 7 126.96.36.199.1. STRONGNESSES 7 188.8.131.52.2. WEAKNESSES 7 184.108.40.206.3. MAIN DIFFERENCE COMPARED TO “APERITIZER” 7 220.127.116.11. Mc.DONALDS 8 18.104.22.168.1. …ver más…
For that reason many young people choose to combine both and they decide to go to the aperitivi, where for the price of a drink and a little extra they can enjoy a free buffet dinner where the food is prepared and served hot.
After several meetings it was done a "brainstorming" where came the idea of forming a company that hosts 3 premises designed specifically for “aperitivos” and is supplied through a delivery car that comes from the central kitchen.
It is planned to offer a product of average quality, meaning that it isn’t just fast food or signature dishes, but typical dishes of Mediterranean kitchen that everyone could cook at home. It is the advantage that the client already has the hot food ready to be eaten, without long waits, through a constant renovation of the buffet during the evening for a good price. This price is achieved through a series of cuts such as the table service, the absence of the local cuisine and the centralization of the three sites, which have identical menus and are prepared in a single kitchen, fact that means a significant cut in raw material prices.
3. GLOBAL ASSESSMENT OF THE PROJECT
The project has a well defined market and offers a good product at a good